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Sarah
Richardson
functional movement systems
sales brochure
I was contacted by a local physical therapy and fitness company to create a sales brochure for their fitness programs and member benefits.
The brochure was to be well-organized and easy to navigate. Containing the company colors and typeface, each spread uses bold colors, shapes, and text to stand out to the customer while also working effectively in communicating
large amounts of information. Made in Adobe InDesign, graphics and charts are also used to help convey statistics, fitness tracks, descriptions, and prices.
This project took 2 months to complete, beginning in
May 2021 and ending in July 2021.
Brochure Flip -Through Video
A large amount of information needed to be held concisely within this brochure. My approach to the best solution for this was to combine elements such as charts, small paragraphs that did not overwhelm the viewer, and representational visuals and illustrations. A repetitive and consistent layout for similar spreads, such as fitness tracks, allows for the viewer to quickly relate information to each other and locate desired information in the brochure. Photographs taken by the company were provided for me, allowing me to break up the textual and color-blocked elements with real-life scenarios. This also provided the customer with relatable images that represent what the company offers. The FMS typeface and color scheme allows the brochure to stay cohesive with all other products and promotional advertising, seemlessly integrating into the FMS promotional collection.
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